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Head of Strategy & Growth · CX & CRM — Limassol, Cyprus

Strategy you canact on.

I'm Dmitry Klavsuts — a strategy, product, growth and CRM advisor for leadership teams that need clearer priorities, better operating routines and decisions grounded in evidence.

Portrait of Dmitry Klavsuts
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Years across B2B & B2C tech
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EU revenue for a new division
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Online sales for a tier-1 retailer
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Repair & maintenance costs
Selected clients & projects NORMELAVEK · Industrial energy ShufersalFMCG retail · Israel Mobility PlatformCar-sharing · Cyprus WineLabby Wine Search Engine DAONDA · Governance strategy

Expertise

I help owners and leadership teams connect strategy with execution

Seven modular engagements — from mission and KPIs to functional strategy. Each module ends with practical deliverables your team can use in planning, governance and execution.

Strategy Foundations

Establish mission, priorities and KPIs that anchor every later decision.

Market & Competitive Analysis

Map demand, segments and rivals — then define a differentiation you can defend.

Scenarios & Roadmaps

Model 3–5 year alternatives with milestones and execution-ready roadmaps.

Corporate & Functional Strategy

Turn choices into execution plans, governance and aligned functional strategies.

View all seven modules

Who I help

Who I work with

If any of these sounds like your situation, we should talk.

Owners & leadership teams

You have a strategy on paper but it isn't turning into execution. You need priorities, owners and a plan the team can actually run.

Scaling tech & e-commerce

Growth has stalled or you're entering a new market. You need a GTM engine — positioning, channels, CRM and retention that compound.

Industrial & deep-tech

A strong, technically complex product that's hard to sell. You need a repeatable commercial model and a partner network that scales.

Teams turning data into decisions

You want OKRs, dashboards and an operating system where strategy is driven by evidence — not opinion or the loudest voice in the room.

The Approach

Why "act on" is in the name

A method that closes the gap between a smart strategy and one that actually gets executed.

01

Diagnose

Map the market, competitive landscape and the real constraints inside the organisation.

02

Decide

Narrow to a few high-leverage choices with clear trade-offs, owners and evidence.

03

Deploy

Translate choices into a living plan with milestones, dashboards and review triggers.

Case Studies

Selected outcomes

Selected engagements where strategy translated into practical systems, roadmaps or measurable results.

Background

A practitioner who also teaches the theory

My work sits where management theory meets applied business practice: mission design, strategic architecture, decision models and operating routines that help teams move from analysis to action.

15+ years across B2B and B2C tech, e-commerce and industrial & energy solutions in the EU and Israel. Author and co-author of publications in strategic management, including a university-level textbook.

Read the full background

FAQ

How working together actually works

How do we start working together?

It begins with a short intro call to understand where you are and what's stuck. From there we scope the right starting point — often a quick Strategy Foundations sprint — and agree on concrete deliverables before any larger engagement.

Do you work remotely or on-site?

Both. I'm based in Limassol, Cyprus and work remotely with teams across the EU, Israel and the CIS, with on-site sessions where the work calls for it (workshops, leadership alignment, complex industrial qualification).

How long is a typical engagement?

Anywhere from a 3–7 day foundations sprint to multi-week corporate and functional strategy work. The seven modules on the Expertise page can run standalone or end-to-end, depending on where you're stuck.

Do you only advise, or help execute?

I usually work beyond the slide deck: priorities, owners, OKRs, dashboards, CRM routines and governance cadence, so the plan has a practical way to keep moving after the engagement ends.

What types of companies do you work with?

Owners and leadership teams — from scaling tech and e-commerce to industrial and deep-tech businesses. The common thread is a need to turn analysis into decisions, routines and accountable ownership.

Which industries and markets?

15+ years across B2B and B2C tech, e-commerce and industrial & energy, with delivery across the EU, Israel and the CIS. See the case studies for representative work.

Contact

Start a conversation

Send a short note about your situation — or sign up for occasional strategic notes on positioning, competition and planning.

Prefer email? Write to dklavsuts@gmail.com