Wellness Pro / Wellness Nutrition
Wellness and nutrition digital product work covering market research, product positioning, advertising strategy and web platform development with logistics and database infrastructure.
Background
15+ years across B2B and B2C tech, e-commerce and industrial & energy solutions in the EU and Israel — turning analysis into decisions, scorecards and execution habits teams can run.
Head of Strategy & Growth · Head of CX & CRM · Limassol, Cyprus · Cyprus resident
What I deliver
Proof highlights
EU revenue growth in ~18 months at NORMEL Energy, supported by a multi-market GTM strategy, partner network and performance scorecards.
Online sales growth in 8 months at Shufersal Online, supported by an e-commerce transformation, CRM activation and personalization work.
Real repair & maintenance costs cut via a driver reliability scoring & decision engine (SQL, Python, XGBoost) — with <1.5% false positives.
Faster request handling (and −30% manual operations) through CRM-led sales transformation; improved MQL-to-SQL conversion.
Faster partner onboarding via NetSuite ERP implementation and centralized knowledge infrastructure.
Designed predictive & recommender models on historical customer data for data-driven personalization and promotion strategy.
Roles I fit
Lead or support product outcomes — revenue, retention and operating efficiency. Build experimentation and OKR systems that align product, marketing and analytics around one roadmap and one scorecard.
Translate strategy into execution — strategic priorities, governance, dashboards and operating model. Support cross-functional transformation and structured market expansion.
Design lifecycle and CRM systems focused on LTV and retention. Build closed-loop CX (NPS, CSAT, behavioural analytics) connected directly to roadmap decisions.
Selected experience
EU market build-out and P&L scaling: +380% revenue vs. 2022 baseline in 18 months via GTM architecture, channel development and partner network; implemented Oracle NetSuite ERP + custom CRM (−40% request time).
+300% online revenue in an 8-month scale-up through e-commerce transformation, CRM automation and personalization driving retention & LTV for millions of users.
International GTM expansion across 5 EU/CIS markets supporting 5,000+ units sold; built a distribution-management system for partner coordination and execution.
Led 14 international expansion projects — market-entry strategies, operating frameworks, investment cases and execution roadmaps for clients.
Owned regional product portfolio & retention — −18% churn via a loyalty program later scaled as a national standard; coordinated 12 regional launches.
Additional projects
Two compact examples from advisory and product work that complement the larger case studies.
Wellness and nutrition digital product work covering market research, product positioning, advertising strategy and web platform development with logistics and database infrastructure.
GTM advisory for market-entry initiatives: market sizing, ICP definition, messaging, sales enablement and launch-planning support.
Selected publications
Ten IEEE conference papers (UPEC & MPS) on AC voltage normalization, demand-side management and smart grids — co-authored and presented across Europe. The research foundation behind the NORMEL technology.
Co-author throughout (D. A. Klavsuts), with I. L. Klavsuts, A. G. Fishov and colleagues at Novosibirsk State Technical University. Full papers available via IEEE Xplore.
Contact
Reach out to discuss strategy, growth, product or transformation work.
Drop a linedklavsuts@gmail.com · Limassol, Cyprus