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Expertise

I help owners and leadership teams turn strategy into an executable plan.

Seven modular engagements. You can run them end-to-end or pick the ones you need. Each produces concrete deliverables — not advice — built around real-world execution constraints.

01

Strategy Foundations: Mission, Goals, Priorities

Define the strategic direction and decision rules: what you will pursue, what you will not, and how success is measured.

  • Mission / strategic intent (1–2 options)
  • 3–7 strategic priorities with rationale
  • High-level KPI tree (North Star + supporting metrics)
  • Constraints & assumptions log
3–7 days
02

Market & Customer Analysis

Build a clear picture of the market: demand, segments, customer needs, willingness to pay, and growth drivers.

  • Market map: segments, trends, demand drivers, risks
  • ICP (ideal customer profile) & segmentation logic
  • Jobs-to-be-done / needs map (pragmatic)
  • Key growth opportunities & "where to play" options
1–2 weeks
03

Competitive Landscape & Strategic Positioning

Assess competitors and define how you win: differentiation, defensibility and positioning.

  • Competitor map & benchmarking (product, pricing, channels)
  • Differentiation thesis (why us vs. alternatives)
  • Positioning statement + messaging pillars
  • Risks: copyability, entry barriers, competitor reactions
1–2 weeks
04

Situational Analysis: SWOT + External Forces + SNW

Convert analysis into actionable insight: what helps, what blocks, and what must be fixed first.

  • SWOT (tight, evidence-based)
  • External forces scan (PEST-style, only what matters)
  • Internal capabilities assessment (SNW)
  • Problem framing: 3–5 core constraints limiting growth
1 week
05

Scenarios & Roadmaps (3–5 years)

Model alternative futures and translate them into practical roadmaps with options, triggers and milestones.

  • 3 scenarios: downside / base / upside (assumptions + triggers)
  • Roadmaps per scenario (initiatives, sequencing, dependencies)
  • Resource-level view (people / capex / opex ranges)
  • Risk register + mitigation plan
1–2 weeks
06

Corporate Strategy: Choices, Allocation, Execution

Turn strategy into an operating plan: strategic choices, initiative portfolio, governance and cadence.

  • Strategic choice set ("where to play / how to win")
  • 90-day execution plan + initiative portfolio
  • Governance: owners, decision rights, review cadence
  • KPI rhythm: tracked weekly / monthly / quarterly
2–4 weeks
07

Functional Strategies: Marketing, Sales, Finance, HR, Operations

Align functions with the strategy so execution is consistent across the organization.

  • Functional strategy outlines (per function)
  • Operating-model alignment: responsibilities, interfaces, handoffs
  • Budget logic & priorities linked to strategic initiatives
  • Hiring/skills plan + performance measurement framework
2–6 weeks

What you get

Not advice — concrete deliverables

Every engagement ends with artefacts your team can pick up and execute the next morning.

Priorities & KPIs

A clear, ranked set of priorities with the metrics that prove progress.

Market & competitive maps

Segments, demand drivers and the advantages you can defend.

Practical roadmaps

Milestoned plans built around real execution constraints, not ideal conditions.

Start here

Which module do you need first?

Tell me where you are and we'll scope the right starting point — from a quick foundations sprint to a full corporate strategy.

Book a consultation

dklavsuts@gmail.com